Hotels comprise 20% of the show area at Arabian Travel Market 2018 (ATM) which will features 68 main hotel exhibitors including eight new brands this year.
ATM 2018, which will cover an area more than 5,000 square meters in addition to over 100 Middle East hotels featured alongside their respective national tourism organisations.
ATM senior director exhibition director Simon Press said: “Arabian Travel Market continues to be the preferred route to market for many international and regional hospitality brands and the increase in hotel exhibition space in 2018 reflects the hundreds of new property and brand launches we have seen during the last 12 months.”
“Over the coming years we will see these new properties prosper as millions more tourists visit the region for the first time. The last 12 months brought unprecedented developments in major markets and the region is poised for further great developments in 2018,” he added.
The largest stands will feature A.A.Al Moosa Enterprises UAE, owners of hotels operated by Hilton, Starwood, Marriott, Taj and Wyndham; Intercontinental Hotel Group; and the Middle East’s newest hotel group, Roda Hotels.
ATM, for its 25th edition, will also showcase some of the brands that were present at the first show, back in 1994. This includes Abjar Hotels International, Abu Dhabi National Hotels Forte Group, Holiday Inn Hotels & Resorts, Marriott International, Sheraton Hotels & Resorts and Taj Hotels.
GCC’s total pipeline of rooms currently stands at 152,551 across 518 properties, according to data from STR. The leading contributors are the UAE with 73,981 rooms in the pipeline; Saudi Arabia with 64,015; and Oman with 8,823. However, the largest increase on existing hotel stock will be seen in Saudi Arabia, which is on track to witness 123.7% growth.
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