The Spa at Ritz-Carlton Bahrain Hotel & Spa is focusing on result-driven treatments to keep guests returning during the financial crisis.
“Things are tightening up a bit but people still look after themselves,” observed director of spa at the Ritz-Carlton Bahrain Hotel & Spa Lulu Katrivesis.
She claimed that the hotel had not seen a drop in visitor numbers but despite this she said it was important that spas looked at the “bigger picture” as a precaution.
“We’re looking at bringing more result-driven treatments into action because at least then you know you’re going to get the clientele who are interested in making themselves look good and want to keep coming back,” said Katrivesis.
She said that the spa was also at an advantage due to its elite customer base because “these are people who are not short of money and who have time on their hands”.
| Advertisement |
Targeting high-end clientele is a strategy taken by the newly-opened Nayara Spa at the Hilton Luxor Resort & Spa in Egypt, according to spa manager Marco Da Silva.
“There’s a lot of potential in Luxor, which is why Schletterer Wellness & Spa Design decided to operate Nayara here and of course the hotel is aiming for the kind of high-end clients that we are trying to attract; we want to be a high-standard spa brand and Hilton is the opportunity to do so here,” said Da Silva.
He said that targeting the 50-plus market would be important for business because they would both “pay the prices we are asking” and look for anti-ageing treatments that require several sessions to be booked at the spa.
Other initiatives put in place at Nayara Spa have included the abolishment of an entrance fee and a 15% discount on treatments for hotel guests.
Search our database of more than 2,700 industry companies
