Emirates is giving customers more reasons to explore Dubai and the UAE with the return of its signature pass this summer.
'My Emirates Pass' turns the Emirates boarding pass into an exclusive membership card, giving travellers exclusive offers and discounts within the UAE.
Emirates customers flying to or through Dubai between June 1 and August 31 can take advantage of a range of offers at some of Dubai's best known hotspots by simply showing their boarding pass and a valid form of identification.
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My Emirates Pass gives customers offers at over 250 locations including world class restaurants, the airline said in a statement.
Special privileges are also available on a range of leisure activities including visits to theme parks or spas across the city. For the first time, retail outlets have also been added to the mix giving discounts at select fashion and fitness brands.
“My Emirates Pass is the best way to explore Emirates' hub Dubai and the rest of the United Arab Emirates. Dubai is one of the world’s most vibrant cities, with a diverse array of experiences to suit every taste. The city has a growing list of new attractions and world-class facilities, giving visitors something new to explore whether it’s their first time or a return trip,” said Mohammad Al Hashimi, vice president, Commercial Products Dubai, Emirates, in a statement.