Hilton Worldwide will launch the first Middle East property under the Embassy by Hilton brand in Saudi Arabia in 2023. The brand was originally due to launch in the region in 2019.
The agreement for the 250 room Embassy by Hilton Riyadh King Fahd Road was signed between Hilton Worldwide and Hamad Abdulaziz Almousa Trading Group in 2016.
Hilton expects will see it triple to over 120 hotels in the coming years. Today, it operates 41 properties across the region and has 81 more hotels signed with local partners and investors, the majority of which are expected to open by 2023.
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Hilton is seeing strong expansion across the Middle East with hotels signed in Jordan, Lebanon, Oman, Bahrain, Kuwait, among other countries. However, the main growth engines for Hilton in the Middle East are the United Arab Emirates and Saudi Arabia which together account for approximately two-thirds of growth in the region.
Saudi Arabia is Hilton’s largest development market in the region and the company expects to grow from 10 to 40 properties in the country within the next five years. It looks forward to the opening of Hilton Riyadh later this year. Ahead of AHIC it confirmed an additional four new signings in Saudi Arabia, all of which are expected to begin welcoming guests by 2021.
Four new properties for Hilton in Saudi Arabia
DoubleTree by Hilton Jubail Dareen Corniche - 150 rooms, Management Agreement signed with Pan Kingdom Real Estate. Scheduled to open in 2021.
Hilton Garden Inn Al Jubail Fanateer Corniche - 200 rooms, Management Agreement signed with Pan Kingdom Real Estate. Scheduled to open in 2021.
Hampton by Hilton Al Khobar King Fahd Causeway - 200 rooms, Management Agreement signed with Sultan Bin Abdelaziz Bin Abdullah Al Mousa. Scheduled to open in 2021.
Hampton by Hilton King Abdullah Economic City - 170 rooms, Management Agreement signed with Al Ahlam Hotel and Resort National Company. Scheduled to open in 2021.
The global hotel operator will also officially open Hampton by Hilton Dubai Airport in Al Qusais near Dubai Airport Free Zone Authority later this year.