When asked about the achievements of the sales and marketing team, Novotel Dubai Al Barsha said in their nomination entry: "Novotel Dubai Al Barsha is active on Facebook with more than 270,000 fans, an average engagement rate of 8% and a response rate of 100%. Our social media strategy is based on creating and sharing inspiring interactive content using specific keywords to its targeted audience. We maintain a competitive position in the actual challenging market is the key priority of the sales team. We also have a dedicated, data driven action plan has been implemented through the year to cover strategic areas."
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