InterContinental Hotels (IHG) Group has opened the first voco hotel globally on Austrailia’s Gold Coast just five months after it was launched. The new property is owned by Australian property investment firm SB&G Group.

With 389 keys, the Voco Gold Coast also offers several features that sets it apart from existing hotels such as the onsite beehives, producing honey for various uses throughout the hotel. The new brand, which holds a strong sustainability focus, will offer refillable dispensers for products such as soap, along with a high-end Aveda amenity and an initiative with Gold Coast City Council to ensure all kitchen waste is recycled, a statement said.

With six signings of voco to date, in addition to the four properties that will rebrand as part of the UK portfolio deal, there are expected to be more than fifteen signings in total for the brand by the end of 2018. These include three signings in Australia, in Victoria’s wine region, Yarra Valley and in the heart of Melbourne’s bustling CBD as well as a number of properties in the UK.

Commenting on the opening of the first hotel, IHG CEO EMEAA Kenneth Macpherson said: “IHG launched the voco brand in June in Australia, we are so pleased to see the brand’s momentum continue here with the first opening in the iconic Gold Coast with long standing partner, SB&G Group. voco delivers a guest experience that stands out, with touches of charm and memorable, distinctive and dependable hallmarks.”

WATCH: IHG's Pascal Gauvin talks about the company's expansion plans

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