Alshaya Enterprises, Kuwait, has signed a mutually exclusive five-year distribution partnership with Brunswick Hotel Supplies from the UK. The partnership will see operating supplies & equipment distribution (OS&E) products from Brunswick Hotel Supplies stocked in Saudi Arabia, the UAE, and Kuwait, which will be distributed by Alshaya Enterprises to all hotels in the GCC.
With the GCC hospitality sector revenue expected to reach $32.5 billion by 2022, at a CAGR of 7.2 per cent (2017-2022), primarily driven by mega events such as Dubai’s World Expo 2020 and government initiatives to boost tourism, the partnership is said to come at a pivotal time for the region.
Mohamed Osman, international sales director at Brunswick Hotel Supplies, said: "By partnering with the Alshaya Enterprises powerful and far-reaching market position, together we can deliver products to our customers more efficiently and cost effectively. Brunswick Hotel Supplies is a British family run company that manufactures and supplies OS&E products, as well as a strategic partner to some of the global hospitality brands, with a client base of international hotel brands such as InterContinental Hotels, Crowne Plaza, Holiday Inn, Hilton, Marriot and St Regis."
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Ehab E. Farag, general manager at Alshaya Enterprises, said: “We are very pleased that partnering with Brunswick Hotel Supplies. Alshaya Enterprises will enhance its customer service and customer experience by delivering a wide range of quality products throughout the GCC; meeting and exceeding expectations in cost effective and efficient delivery to all customers.”
Alshaya Enterprises is part of the Alshaya Group which employs more than 50,000 staff, more than 4000 stores with a portfolio of international brands such as Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn, KidZania, Sheraton Hotel, Four Points, Four Seasons and Hampton by Hilton in Kuwait.