Asked how the hotel will differ from its predecessor in terms of management, Maatouk is quick to point out that the move to reflag has been advantageous for the property and the complex at large in terms of flexibility, quality and standards.
“Habtoor Palace now isn’t really tied to a brand that dictates what the experience should be. It’s in our [Habtoor Hospitality] hands to provide the experience that we want or address what the guest wants and needs. This is an advantage of being franchised – you take the benefits of the brand, which is visibility, but then you’re able to create your own experience for the guest, too. This is exactly what we are doing with the Habtoor Group – to create a specific experience for the Habtoor Palace and provide that for the guests. This will also give us more space to manoeuvre, to listen to the guests and tailor an experience they want rather than being stuck with a brand that dictates the experience and dictates how we should operate,” Maatouk elaborates.
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The hotel, Maatouk points out, targets guests who are seeking total privacy and unique luxury experiences.
“Categories of suites we have on offer include the signature suites like the Winston Churchill suite, the Bentley suite, the Royal suites and the Grand suites – all these are to suit a certain clientele. We are not trying attract the masses. With only 234 units and individualised butler service for each room, very few hotels in Dubai offer this sort of luxury service,” he stresses.
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