Image 1/4: At the opening of the Dubai office. Image 1/4: At the opening of the Dubai office.

Gruppo Cimbali inaugurated its Dubai office, establishing a direct presence in the United Arab Emirates.

The opening of Dubai strengthens Gruppo Cimbali's position in the Middle Eastern market, which is growing in all segments of the horeca channel, and particularly with regard to café chains, the hotel industry and speciality coffee shops.

The United Arab Emirates represents one of the most rapidly growing markets in terms of coffee consumption. Between 2012 and 2016, the number of cups of coffee drunk on a daily basis has risen from 1.4 to 3.4 million.

The new office, located in Jumeirah Lake Towers, includes a showroom and a technical and sensory training centre, where the top products by the La Cimbali and Faema brands are on display, including La Cimbali M100, La Cimbali S30 and La Cimbali S20 fully-automatic machines , La Cimbali Elective grinder-doser, and the entire Faema E71 range, which includes the new E71E.

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Gruppo Cimbali CEO Franco Panno said in a statement: "The opening of the new Dubai office is part of our international growth plan which, with regard to Asia, has included the inauguration of a new commercial branch in Shanghai and the opening of a new headquarters in Singapore over the last few years. This opening is an important step in our Middle Eastern growth strategy; we are already a leader in the traditional professional coffee machine segment of this market, with a market share of 30%."

He added that the office allows the company to be closer to its clients, providing them with support and training, as well as accounting for the promotion of the culture of espresso.

The ceremony was attended by a large number of clients, suppliers and coffee gurus, along with Gruppo Cimbali's executives and guests including Silvia Ciriello (Italian vice-counselor ambassador to the United Arab Emirates), Benedetta Bottoli (vice-secretary general at Italian Industry & Commerce Office in the UAE), and Anthony Bedoyan (member of the SCA board - Speciality Coffee Association UAE), among others.

The inauguration of the new office coincided with the 2019 edition of Gulfood.