Jaden Smith at Gulfood. Jaden Smith at Gulfood.

American actor and music artist Jaden Smith, who is the son of actor and rapper Will Smith, visited the Gulfood exhibition on Monday, February 18.

Smith is the founder of sustainable North American brand Just Goods, which recently revealed it was interested in regional partnerships, according to sister title Arabian Business.

He was at Gulfood with Just Goods CEO Ira Laufer, where both discussed potential partnerships for Just Water in the UAE. The product is 100% pure spring water, packaged in paper-based bottles with plant-based caps.

Story continues below