What attitude will you have at ATM?

Arabian Travel News editor Jamie Knights.

I’m getting excited about Arabian Travel Market (ATM).

Aside from all the intrigue — timings, who and who isn’t attending — there is a show that I am certain will be beneficial for everyone involved.

Having been to a number of different shows and exhibitions, the one thing I firmly believe is that the atmosphere depends on the attitude of the participants.

I have spoken to destinations and companies that are attending for the first time and their enthusiasm is infectious. They believe that they have to be at ATM and that they will do great business.

It’s vital this attitude is adopted by all exhibitors. Certainly, discussions on the global economy will be abundant — they are important — but the show should also be a spectacular showcase for all involved. The world’s beauty and hospitality has not diminished and we need to remember that there are a lot of products worth investing in.

Like all things, it comes down to how you sell yourself or your product. If you look nervous or depressed, you are only going to translate that feeling to the potential customer.

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We should be optimistic and ATM should be a platform on which to succeed and excel, rather than a hall of nervous poultry waiting for the chopping board.  There are challenges, important decisions and discussions to be had, but we can gain confidence in hearing other opinions and establishing that we are on the right track.

People ask about the value of marketing, promotion or advertising in a downturn. There is a property company that is currently conducting a large advertising campaign.

I see its banners everywhere, I hear the adverts and I often catch its employees talking to media through various channels.  I know  little about property, but I am now very aware of this company.

When many are hiding in the shadows, this company is broadcasting its message and the result is impressive. It could be in a similar situation to a lot of its rivals, but I know if I wanted a property they would be my first port of call.

Will your company be the first port of call for the next person looking to do travel business? If you are at ATM, it could be.