A leading expert has warned that bowling centres in the Middle East need to take customer service seriously in order to maximise their profits and repeat custom.
Speaking at a management school held in Abu Dhabi, QubicaAMF EMEA regional director Roger Creamer said that providing good quality service would encourage customers to pay more and help bowling centres in the region to more firmly establish themselves.
“If you’re a customer, you will be prepared to pay more if the service justifies the price increase,” said Creamer. “This region is a developing market, so it will take time for local businesses to establish themselves and differentiate their offering.”
Creamer also warned that bowling centre managers should be prepared to take a proactive approach to running their businesses. “If the head of the company does not set an example, it’s unreasonable to expect the staff on the ground to provide good customer service,” he warned. “You cannot give good service if you spend all day in the office.”
He pointed out that service was a very cost-effective way of boosting cash flow. “Good training and service brings in cash at the bottom line, for very little cost,” said Creamer.
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Creamer was speaking at the QubicaAMF bowling centre management school, held at Sheikh Khalifa International Bowling Centre in Abu Dhabi. The bowling equipment supplier holds seminars regularly throughout the year.
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