The new Drinkspiration by ABSOLUT application is available free of charge to iPhone and iPod Touch users.
Absolut Vodka has launched ‘Drinkspiration by ABSOLUT’, a drink information application for the iPhone and iPodTouch, combining the latest mobile technology with GPS, Twitter and Facebook.
The new Drinkspiration platform offers users access to an interactive encyclopedia of recipes, helping them find and share personalised drink recommendations based on spirit, taste, weather, time of day, bar vibe, sound volume, real-time drink trends and more.
Commenting on the launch, Fredrick Tallroth — senior manager interactive marketing at The Absolut Company — elaborated: ”Have you ever found yourself in a bar without really knowing what to order? With Drinkspiration by ABSOLUT, you’ll never have this problem again.
“Drinkspiration is your best friend in the bar, giving you guidance, personalised recommendations and an all-encompassing gateway to the drink universe, right in the palm of your hand.”
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An ideal application for consumers wanting to try something new, Drinkspiration — with its hundreds of attractively-illustrated drink recipes and ability to offer bespoke drink recommendations based on personal taste, location or occasion — can also provide inspiration for professional bartenders.
Ina ddition to all this, the application allows users share their location and real-time drink choices through Facebook and Twitter.
Combined with GPS capabilities, a status update generated by the application could be: "John is having a bloody mary in Buenos Aires".
The mobile application also gives seamless integration with Absolutdrinks.com, with ‘Top Drinks’ lists automatically created on the profile of users who sign up for an account.
From Absolutdrinks.com, users can also download live personal top list badges to embed on their blog or homepage, always updated with their favourite drinks.
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