Why do you see the Middle East’s hospitality market as such an attractive market for your products?
This sector is extremely attractive to us as it allows us a different forum in which to showcase our portfolio of more than 800 artists.
It also allows us to offer our vast experience and expertise as publishers, to work alongside interior designers and service them with our knowledge of what directions trends are taking.
We work internationally so we have a large resource of data at our fingertips, enabling us to identify what works in what territories and how European influences change and shift across the globe; equally we feedback into Europe what is happening elsewhere.
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What feedback from potential Middle Eastern clients did you receive following May's Hotel Show and what future plans do you have in respect to the region’s hospitality market, if any?
We received several opportunities following The Hotel Show exhibition, all rather small in scale at the moment; we have, however, been able to strengthen relationships with several galleries in the region and have started building relationships with some turnkey operators and large retailers.
Our aim is to grow with our customers as a preferred supplier offering unequalled service and content; therefore it is very important that we understand the expectations of the market, what it requirements are and how best we can fulfil those needs — consequently we are extremely happy with the progress so far.
We are currently reviewing our creative content to ensure that we build on our existing portfolio, whilst having the breadth of product to encompass all elements of the hospitality sector.
Ultimately, from previous experience, I understand that [the Middle East] is a market and sector that continually needs developing and revisiting, and it is definitely on our radar in terms of our export strategy.
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