Formed 25 years ago, UK-based The Art Group is looking beyond Europe and towards the Middle East’s hospitality sector as a possible place to expand its operations.
After meeting The Art Group export sales manager Gemma Birch at the company’s stand during May’s Hotel Show in Dubai, HME.com decided to follow up a few months later with a series of questions on the firms progress in the Middle East’s hospitality market.
The Art Groups’ Birch reveals why the company is targeting the region’s hospitality industry, what makes its products unique and how closely it works with the 800-plus artists on its books.
| Advertisement |
Can you provide some background on The Art Group and explain why its plans to capitalise on the Middle East hospitality market?
The company was established in 1987 and are considered a market leader in publishing contemporary and photographic art, servicing customers all over the world.
Our object in the Middle East is to open up this relatively untapped market for us, through various different routes — so as well as concentrating on the retail sector we are also very keen to open up commercial opportunities through the hotel sector and turnkey operations.
Search our database of more than 2,700 industry companies
