Commercial kitchen equipment manufacturer Alto-Shaam has teamed up with Gulf supplier Raqtan Trading Group to open a new culinary centre for customers in Saudi Arabia.
The ‘Raqtan – Alto-Shaam Gulf Culinary Centre’ in Al Khobar will showcase a variety of Alto-Shaam equipment and is seen as a major step for Raqtan to broaden the services it offers its customers.
Raqtan Trading Group president Abdulaziz Raqtan said: “We must no longer wait for clients to appreciate our offering — we must demonstrate first hand the value we can propose.
“Our number one concern, the customer, will be introduced to the products and receive hands-on training.”
The culinary centre is designed to replicate foodservice applications found in modern kitchen environments.
Attendees will be given the opportunity to experience Alto-Shaam’s Rack Management System, consisting of Combitherm combi ovens, QuickChiller blast chillers, and Halo Heat holding cabinets.
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Built through investment by Alto-Shaam, the centre will also feature Combitherm smoking technology, Cook and Hold ovens and other products.
Alto-Shaam vice president of international sales Mark Kreple noted: “When Raqtan approached us with this opportunity, we knew this would add great value to our business relationship.
“We had already been seeking a test kitchen in the area, so the opportunity is a perfect fit.”
Alto-Shaam sales and marketing director William Groleau added: “We are just warming up.
“Alto-Shaam is one of the few, if not only, manufacturers that have actually invested money not just talk; Raqtan and Alto-Shaam have taken their partnership to a much higher level than anyone else in the market.”
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