Laura Perez Diaz
Director of public relations
The Address Hotels + Resorts
‘Build a relationship, not a database and keep in mind that your success is not measured by the size of your contact list’ is the mantra of Laura.
A global PR professional, Laura is a dynamic hotelier with more than 15 years of hospitality and PR experience.
From building media relations and creating a regional database from scratch to developing the advertising campaign, developing the hotel’s photo library to enhancing the website, she managed to let the world know about The Address Hotels + Resorts and The Address Downtown Burj Dubai within a matter of months.
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Hard work, experience and true love for what she does has helped her to achieve her professional goals.
Her love for her profession drives her to tirelessly work to achieve goals and Laura aims to target the news in an intelligent matter, sending the proper news to the proper publication.
She also developed a comprehensive marketing campaign to position The Address Downtown Burj Dubai and its facilities, through printed publications, radio and on-line channels.
In addition, being a new hotel brand, she has created the graphic standards of collateral pieces such as the wedding brochure, The Address flyers, Spa collateral, The Address Newsletter among many others.
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Oct 20, 2009 , Oman
Corryanne has really been an inspiration and is very professional when it comes to getting the job done. I just wanted to wish her the best of luck.
Oct 15, 2009 , United Arab Emirates
I knew from the day we met you would reach great places here your claim to fame. Keep it up.