Katerina Dixon
Director of marketing communications
InterContinental Hotels Group properties Dubai Festival City
Katerina Dixon has spearheaded the marketing and communication for the launch of three hotels, an Event Center, Spa InterContinental, 10 restaurants, six bars and the rebranding of Al Badia Golf Course.
She has initiated marketing campaigns that have elevated the hotels to the top end of their competitor set in terms of RevPar, devised and implemented CSR campaigns that raised AED 250,000, and led a department that has generated nearly AED nine million press coverage in the past 12 months alone.
Katerina helped to secure a two year contract with the Emirates Airlines Dubai Rugby 7s to link Crowne Plaza Dubai Festival City as the main hotel sponsor for the tournament, and associate the brand with the largest sporting event with its local prospective audience.
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Katerina has instigated celebrity marketing for the properties, welcoming personalities such as Queen, Paul Weller, Tony and Cheri Blair and most notably the recent marketing partnership with Paris Hilton.
InterContinental Dubai Festival City received massive exposure in local and international press, and incurred revenue from an evening whereby local guests could ‘Dine with Paris’ in the French fine-dining restaurant, Reflets par Pierre Gagnaire.
During her pregnancy in 2008, Katerina worked up until the day before giving birth, ever determined not to leave a job unfinished!
Her management of the press has seen Katerina Dixon become a household name in the Dubai media, and her reputation always precedes her as an incredible and formidable PR & marketing professional.
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Oct 20, 2009 , Oman
Corryanne has really been an inspiration and is very professional when it comes to getting the job done. I just wanted to wish her the best of luck.
Oct 15, 2009 , United Arab Emirates
I knew from the day we met you would reach great places here your claim to fame. Keep it up.