Belgium chocolate brand Galler launched a new-look outlet last month in the Mall of the Emirates, one of Dubai’s largest shopping centres.
The brand’s owner, Belgian Royal Warrant holder Jean Galler, declared himself pleased with the customer reaction to the outlet, which is situated as a concession in the mall’s Virgin Megastore.
“The reaction from the customers has been very good,” said Galler. “We were expecting less traffic so we are very happy with this opening.”
The Chocolat-Thé concept, pioneered by Galler, offers customers chocolates made from natural ingredients, chocolate drinks and a healthy-eating menu.
Founded in 1976 by Jean Galler, the Galler brand has witnessed success in the Middle East with chocolate boutiques now open in Kuwait and a selection of locations across the UAE.
Galler claimed the brand could attribute 40% of its profits to the region’s F&B market.
“I think we are one of the only outlets to offer our full range across the F&B market, so hotels can purchase a good quality product with a decent selection and a beautiful image,” he commented.
Galler also noted that the standard of the competition, which has emerged in recent years across the region, was forcing the company to stay on its toes.
“I have been very impressed with the standard of the retail chocolate business here,” he said. “Across chocolate outlets one can see a high level of competition in the present market — they all have something to offer.”
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