The sweet and confectionary market showed its recession-beating form at this year’s successful Sweets Middle East.
The event was held in a slightly smaller venue from last year’s edition, which according to Dubai World Trade Centre exhibitions and events director Mark Napier was actually better suited to the event.
Despite this move, the busy event saw a similar number of exhibitors and attendees as last year, claimed Napier.
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“We saw eight or nine major business deals being made on the first day of the show and we have seen more new companies coming to the event,” he commented.
“Shows like Sweets Middle East have established themselves in the last few years and next year the show will be at least 30% bigger.”
Exhibiting the brand’s unique camel chocolates at the event, Al Nassma Chocolate general manager Martin Van Almsick said the show had been “very busy” and noted that he had been impressed with the quality of visitors to the exhibition.
Almsick commented: “While a lot of people may have heard of us, they have never had a chance to try our product, so for us this show is all about going back to your roots and working on your home clientele.”
“We will definitely come back as you should never neglect your core market,” he added.
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