Aloft means business

Dec 28, 2009

Aloft Abu Dhabi offers free WiFi access across its numerous outlets making it easy for guests to work and play. Hotelier takes you inside the property’s WXYZ bar

Guests can read a newspaper, surf the net on their laptops or grab a drink with friends at the WXYZ bar.

In fact, the whole of the new Abu Dhabi Aloft hotel is designed to draw guests from their hotel rooms to socialise and meet new acquaintances.

“Aloft’s vibrant and inviting public spaces encourage guests to spend time in the lobby and the bar with its no-walls, no-limits space. Aloft hotels are modern, fresh and fun so guests can enjoy working anywhere in the hotel,” says Aloft and Element Abu Dhabi complex general manager Stephan Vanden Auweele.

Aloft strays away from the traditional business centre model, instead, it offers free WiFi access throughout the hotel in addition to an ‘In-Touch’ area, where guests have complimentary access to computers and printing facilities, just around the corner from WXYZ.

Furthermore, the hotel’s ‘Touch-n-Go’ kiosks, which are also situated close to WXYZ, offer self-check-in using touch-screen technology for guests on the go.

Attached to the Abu Dhabi National Exhibition Centre (ADNEC), the hotel is well positioned as a business property.

“Due to the large amount of meetings space available to us at ADNEC, we will obviously be concentrating on the MICE industry. Our feeder markets will include the GCC, UK, US and Germany,” explains Auweele.

“Aloft hotels are a far cry from the conventional cookie cutter hotel brands that populate the select service space,” he adds.

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