Dardenne said it was essential to get the right people in place to deiver an 'Armani lifestyle'. Dardenne said it was essential to get the right people in place to deiver an 'Armani lifestyle'.

Armani Hotel Dubai has opened for reservations via its online site armanihotels.com

The booking system allows guests to search real-time room availability and book across all room types, including the Armani Dubai Suite.

Emaar Hotels & Resorts CEO Marc Dardenne said that “promising the Armani lifestyle” meant having the right people in place “with regard to hospitality and service”, not just aesthetics.

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“The team that has been hand picked from around the world is currently undergoing a series of orientation workshops,” Dardenne said.

“Representing over 50 nationalities, once operational, the team will be world-class in its approach. Moreover, each team member will be a true ambassador of the Armani brand as they introduce and acquaint guests with the Armani lifestyle experience.”

Room categories available includes 24 Armani Studios, 44 Armani Classic rooms, 38 Armani Premiere rooms, 36 Armani Suites, six Armani Executive and six Armani Ambassador Suites, and five Armani Signature Suites.

Alongside 160 guest rooms and suites, the hotel will feature eight restaurants offering world cuisine ranging from Japanese and Indian to Mediterranean and Italian.

Entertainment destinations includes the region’s first and only Armani/Privé club and the world’s first in-hotel Armani/SPA, alongside Armani/Dolci, a chocolate and sweets store, Armani/Fiori, a flower shop, and Armani/Galleria, an Armani accessories store.

Complementing the hotel and located on levels 9 to 16 of Burj Khalifa are the Armani Residences, 144 luxurious private residences, which like the hotel have all been designed by Giorgio Armani.

Prospective visitors can also register online at www.armanihotels.com to receive further details about the hotel.

The opening of the Armani Hotel in Dubai will be followed by the launch of the Armani Hotel Milano. Other properties underway include the first Armani Resort, planned for Marrakech, and the first Armani Residences villas, scheduled for Marassi in Egypt.

Further Armani hotels, resorts and residences will open subsequently in key international destinations such as New York, Tokyo, Shanghai and London.