Highness Sheikh Ahmed Bin Saeed Al Maktoum and Darroch Crawford at the opening. Highness Sheikh Ahmed Bin Saeed Al Maktoum and Darroch Crawford at the opening.

Premier Inn officially opened its latest Dubai hotel located at Dubai International Airport. 

A partnership between the Emirates Group and Whitbread Plc, his Highness Sheikh Ahmed Bin Saeed Al Maktoum presided over the launch and unveiled a plaque commemorating the occasion.

Premier Inn Middle East managing director Darroch Crawford said the company was honoured to welcome His Highness Sheikh Ahmed to its latest hotel.

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Crawford was also “delighted to further demonstrate our commitment to pushing ahead with our expansion plans”.

The company released a statement saying it was “taking advantage of the increase in budget conscious travellers and a decrease in corporate travel expenses by continuing to open hotels as planned”.

Crawford continued, “Throughout the hotel industry there has been a general slowdown of expansion and the climate is one of caution. However at Premier Inn we prefer to look at this time with optimism.

“There continues to be an increasing demand, from business and leisure travellers alike, for good quality accommodation at value for money prices. Premier Inn offers exactly that without compromising on service.”

The hotel features 281 air conditioned rooms, each en-suite with bath, shower and bidet.

The hotel also offers a contemporary restaurant (Bedouinns), a bar (The Retreat), and a Costa Coffee outlet.

Prices are fixed at Dhs 375 per room per night, although a higher rate may occasionally apply during very major events.

Crawford concluded, “We are extremely excited about opening our third hotel within such a short space of time. There is an ever growing demand for this type of product and we are confident that our customer base, spread across business and leisure travellers, will continue to increase.”