F&B professionals in Dubai were given the chance to sharpen their coffee knowledge at a series of training sessions last month.
Ghaith Zeidan, beverage sales manager from organiser Fresh Express, said the sessions at Bonnington Jumeirah Lakes Towers were a “great chance” for Dubai’s beverage workers to learn new skills and find out about current trends.
“Beverage staff have come a long way in the past couple of years,” asserted Zeidan. “Supplier companies today focus on training the people who handle their products.”
The sessions included lessons on coffee machine maintenance, coffee culture and coffee cocktail preparation.
Zeidan noted that maintenance training was of significant importance for baristas.
“By cleaning a coffee machine regularly it will last longer and not have to be changed every couple of years,” he pointed out.
Training sessions were conducted by brand managers from Cafés Richard, Monbana and Monin, whose sales and marketing director Jeremy Coulbeck noted: “Training is an ongoing tool that needs to be continually updated and enhanced to meet changing trends and consumer demands.
“Here in the MENA region it is up to the corporate executives to drive training for their back-of-house employees, so that these staff have the skills to meet trends and serve up what the customer wants.”
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