Elizabeth Randall, managing director of STR Global. Elizabeth Randall, managing director of STR Global.

STR Global, the provider of market information to the global hotel industry, has added 25 new destinations to its reports following significant growth in the number of participating hotels.

“We are delighted that the increase in our sample size, which now tops 39,000 hotels worldwide, has allowed us to report on a number of much-anticipated destinations”, said Elizabeth Randall, managing director of STR Global.

“This is a clear indication that hotel owners and investors are seeing the true value in the timely and reliable market information STR Global provides.”

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In spite of the current recessionary climate, the STR Global’s teams in London and the Asia/Pacific region have seen samples of hotels in several markets increase to the point where data representative of that destination can be reported.

The increase in the number of hotels providing STR Global with performance data has opened up significant new destinations including:

Europe
Channel Islands Jersey
Portugal Porto
Poland Wroclaw
Gdansk/Gdynia/Sopot
Spain Granada City
Tenerife and its northern & southern areas
Italy Bergamo
Udine
Sicily,Palermo, Taormina & Messina


Middle East
UAE Dubai is now split into the submarkets of:
Creek/Bur Dubai & Area
Deira & Airport Area
Jumeirah/Al Barsha & Beaches and the surroundings


Asia/Pacific
Australia New South Wales Central Coast
China Beijing is now split into the submarkets of:
CBD/Dongzhimen/Jianguomen
Downtown/Financial Centre
Yansha
Guozhan Center & Airport
Beijing South
Beijing West
Shanghai is now split into the submarkets of:
Jing’an/Luwan/Huangpu
North Puxi
Pudong
Shanghai area

 

STR Global’s suite of market performance reports for the above markets, plus hundreds of others covered globally, include the STAR Program for performance benchmarking, Trend Reports for developers and investors, the Census Database for supply analysis and forecast tools, the Pipeline Report for anticipated hotel development, and the Hotel Market Forecast reports.

For more information on obtaining these reports, contact sales@strglobal.com.