Tech is cool, but don't forget marketing basics

Technology is great, but don't forget the basics.

Contacts Still Count

The old axiom still applies; the more people you speak with, the more business you will book. Years ago, we measured how hard sales people worked by how often we had to order new business cards for them. Today, I constantly see hoteliers who don't even bother to place a signature on their emails. I often wonder how many new contacts they make every day.

The need to create new contacts is not much of a secret; but for some people, it just isn't natural or fun. Fun or not, it's a necessary ingredient to improve sales. Some would have you believe that the need for direct contact and face-to-face selling has changed; I don't believe that at all. Most people still prefer to do business with people they know.

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Contact:
Neil Salerno, CHME, CHA
Hotel Marketing Coach
Email: NeilS@hotelmarketingcoach.com
Website: www.hotelmarketingcoach.com