From L-R: Neil George, Starwood MEA, Roeland Vos, Starwood EAME, George Papagrigorakis, Belbadi and Bateen Wharf Properties, Guide De Wilde, Starwood.
W Hotels Worldwide has signed an agreement with Belbadi, a UAE multidisciplinary corporation, to bring the design-led lifestyle brand to the United Arab Emirates in 2013.
Located on the waterfront of Al Bateen Wharf, W Abu Dhabi will be part of a multi-component development, including high-end retail stores, restaurants and residences and will offer stunning views over the marina and the open sea.
“Abu Dhabi is an important market for Starwood as we continue a strong growth pace in this booming, vibrant capital of the UAE,” said Roeland Vos, president of Starwood Hotels & Resorts, Europe Africa and Middle East.
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“With Abu Dhabi joining the roster of international openings for W over the next two years, we are honored to partner with Belbadi as we add this key destination to W’s global portfolio.”
The luxury boutique hotel will feature 350 rooms, including 25 suites and two “Extreme Wow” suites (W’s interpretation of a Presidential Suite), a signature spa with 12 treatment rooms, three restaurants, a lounge and a rooftop night club.
W Abu Dhabi will offer W brand exclusives including W’s signature Living Room experience (W’s transformation of the traditional lobby), five WET pools and SWEAT (W’s fitness centre).
The hotel will also feature more than 5000m² of meeting and event space and a full-service WIRED business centre.
All rooms and suites will also feature the W Hotels signature bed with feather-top mattress, 350 thread-count cotton sheets and goose down comforter.
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