Wild Ginger, the new outlet situated in Iconic at Deira City Centre. Wild Ginger, the new outlet situated in Iconic at Deira City Centre.

Middle East chain outlet operator Foodmark, part of the Landmark Group, today announced the opening of its first ever own-brand restaurant, Wild Ginger.

The pan-Asian restaurant, located at the Iconic store in Dubai’s Deira City Centre, promises ‘a unique blend of Asian flavours in a contemporary and stylish setting’.

A spokesperson for the brands noted: “Wild Ginger is ideally placed to allow customers to switch from shopping to dining, and vice versa, without even having to leave the building — meaning less stress and more enjoyment!”

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The menu offers a range of dishes from Thailand, Japan, Vietnam and China — including starters such as Deep Fried Soft Shell Crab Salad; soups such as Spicy Miso Ramen; main courses such as Grawpaw Gai (stir fried chicken with basil and chilli); and desserts including Chinese Deep Fried Crepe.

The outlet also boasts a wide range of mocktails.

Commenting on the new launch, Foodmark operations manager Stephen James said: “We are delighted to be launching Wild Ginger, which is a brand new concept for Foodmark, and a move away from our traditional franchise operation.

“As part of Iconic, it will offer great food at reasonable price, in a funky but chic setting, and we are positive that it will be a huge success.

“Foodmark continues to go from strength to strength in the UAE, and we have exciting expansion plans both within the region and the GCC over the next year.”