TripAdvisor and other social media networks are readily accessible from every search engine and make it easy for your potential guests to get an insight into your past guests’ experiences at your property.
TripAdvisor has top rankings on Google for thousands of hotels, so if your hotel has the number one spot for its name, recent reviews of your property, both positive and negative, are also in prime position.
Hotel reviews are now up all over the web and found, for example, on sites like Google Maps. TripAdvisor has also introduced a partnership group, which gives hoteliers and travel websites the opportunity to post TripAdvisor reviews.
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This group already consists of 100 content partners and 14,000 websites with a widget or badge. No longer tucked away on TripAdvisor.com, your reviews, both positive and negative, are accessible by travelers from almost anywhere on the web.
Yet TripAdvisor is still a tool that many hoteliers are failing to use to their advantage for hotel reputation management. With 32 million unique visitors every month, and with more than 30 million reviews on over 1 million properties, TripAdvisor wields more influence on hotel and travel choice than any other platform.
So, how do you leverage this exposure?
As TripAdvisor continues to evolve its digital visibility on the web, it endeavors to increase reservations for hotels. One of its newer initiatives is the “business listing”, which allows hoteliers to include direct contact details on their hotel’s page on all TripAdvisor domains.
Business listings are available for an annual fee, but they do not enhance your property’s ranking on TripAdvisor. Your property’s ranking is affected by a number of factors including quantity of reviews, actual ratings from the reviews, and whether the reviews are out of date – the more current a review, the more positive an impact it will have on your property’s ranking.
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