Events professionals have emphasised the need for constant vigilance and communication.
Emirates Golf Club director of food and beverage Russell Hanson said unpredictability was “the nature of the business”, adding that last-minute changes and requests from clients were a common occurrence.
“However you have to be flexible and try to meet any demands,” he asserted.
JW Marriott Hotel Dubai director — event management Martijn Dekker agreed: “In a perfect world our events planning team would receive all the details way in advance, without any last-minute changes. But then what fun would that be?
“It is managing the dynamics of events in this changing environment that makes it so interesting — and which makes personalised service all the more relevant and important.”
Dusit Thani Dubai director of sales and marketing Leon Salinel expanded: “We should always be looking for ways to continuously improve the standards of the services and facilities offered to clients.
“This can be from the event room set-up or menus, to the sequence of service. But the success of a client’s event should always be the main goal.”
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