MGM Mirage will be rebranded MGM Resorts International following shareholder approval in June.

“We believe this evolution better represents the growing global presence our company has today and positions us to move forward under a unified brand strategy,” said Jim Murren, chairman and CEO of MGM Resorts International.

The company has also announced the relaunch of its current Players Club under the new umbrella brand — M life. The M life Players Club is a unifying loyalty programme designed to increase customer intimacy and experience.

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