Dohaland and Premier Inn sign JV

Abdul Aziz Al-Emadi, CEO of Dohaland Hospitality and Darroch Crawford, managing director of Premier Inn in the Middle East.

Dohaland and Premier Inn have signed a Joint Venture Agreement to introduce Premier Inn’s value hotel model to Qatar.

The first project announced under the Joint Venture Agreement will be a 200 room hotel to be built at the Doha Education City, an area at the outskirts of Doha.

The Joint Venture shall be administered by Dohaland Hospitality, mandated to introduce unique hotel brands to Qatar, contributing to the development of tourism and hospitality industry in the country and achieving the best in modern hospitality standards.

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CEO of Dohaland Abdul Aziz Al-Emadi said, “We are delighted to be bringing the Premier Inn brand to Qatar. We believe there is current need in the market for quality budget hotels in Doha, our partnership with a globally recognised brand such as Premier Inn will address this segment in the market. Our long term strategy at Dohaland Hospitality is to provide a diversified offering and cater to different segments without compromising the quality of the product or experience. We expect to be in a position to announce further additions to ever growing Dohaland Hospitality portfolio in the near future.”

Premier Inn, which is owned by one of the UK’s oldest companies Whitbread plc, is the largest hotel group in the UK with almost 600 hotels.

The company has expressed its commitment to international expansion; already operating three hotels in the UAE, with two more to be opened soon.

Darroch Crawford, managing director of Premier Inn in the Middle East said, “We are delighted with the signing of this partnership and are looking forward to bringing the Premier Inn brand to Qatar. The offering we propose, with the price bracket it includes, allows us to be accessible to wider and largely unserviced segment of the market. We have three hotels already open in Dubai and two more under development in Abu Dhabi. This partnership lends further weight to our commitment to the region and our intention to be the largest and best provider of value for money hotels in the region.”