Hotels could increase revenue in F&B outlets if they invested properly in their music selection, said custom music streaming service company Auracle Sound’s Middle East distributor.
Stuart Every, director of Dolphin Creative —which has the exclusive distribution rights to Auracle Sound in the Middle East — said: “In many F&B outlets, music is the last thing which people think about. The owner chooses the things that they can see and feel, but things like music are left to chance. Playing the right music can increase profit by up to 30% — it’s a no-brainer”.
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In order to ensure that F&B outlets are playing the ‘right’ music, Auracle has recently launched in the UAE and, according to Every, it is offering the only system available for streaming licensed music.
The system, which carries a choice of more than 30 music channels that are refreshed monthly, costs AED 500 (US $136) per month. Every says that he believes the return on investment will be around AED 5000 (US $1361) per month.
“Bars invest money in nice soundsystems but not on the music they are playing. It makes no sense, especially when you consider that some places are spending more on ketchup than they are on music,” Every said.
The system recently launched in the UAE, and can fit in with existing audio sound speakers in F&B outlets and includes bespoke playlists tailored to the particular target audience of the venue, helping to create the right ambience.
“There are 35 different streams of music based around beats per minute (BPM), and depending on what the BPM is for the venue’s crowd, it will create the right atmosphere which will encourage people to stay,” explained Every.
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Feb 8, 2011 , Lebanon
true true and good idea and i love it