Jumeirah Group has acquired the rights to roll out an array of award-winning restaurant brands from the Caprice Holdings portfolio, including Rivington Grill, The Ivy, Le Caprice, Scott’s and private members’ club Annabel’s. HotelierMiddleEast.com can exclusively reveal.
The partnership with Caprice Holdings will enable Jumeirah Restaurants to develop the restaurant brands throughout the Middle East and North Africa and will follow the cricitically acclaimed Rivington Grill at Souk Al Bahar in Dubai.
Jumeirah Restaurants is currently reviewing the best potential locations for these brands in the region.
| Advertisement |
Sources have suggested that The Ivy will replace Scarlett's at Emirates Towers and Le Caprice will replace Vu's at the same hotel, although Jumeirah Group has not confirmed this.
A Rivington Grill is believed to be planned for Madinat Jumeirah and also at a location in Abu Dhabi.
Meanwhile Jumeirah Restaurants will continue the global expansion of in-house brands such as the noodle house, Bytes, Rice + Spice, The Agency and The Flaming Revolution.
To date, the noodle house, Jumeirah’s first restaurant brand, entered Australia in November 2009 and continues its overseas expansion with a new outlet opened in Cyprus in March 2010.
It also made good progress on development plans for master license agreements already in place in Abu Dhabi, Australia, Bahrain, Cyprus, Egypt, Kuwait, Oman, Pakistan, Qatar and Saudi Arabia.
Overall Jumeirah Restaurants has secured 11 licence agreements for its brands around the world leading to 74 potential restaurant openings.
The rights to the Caprice Holdings brands in the Middle East formerly rested with the F&B Company LLC, part of Tatweer. The management and assets of the F&B Company have been integrated into Jumeirah Restaurants, including the management of Urbano in Souk Al Bahar.
Search our database of more than 2,700 industry companies
