A guide to Qatar's hotel plans

Chiheb Ban Mahmoud: Doha experienced a softening in corporate demand during crisis.

TOURISM STRATEGY

Diversifying is key for Qatar’s tourism strategy, as it looks to establish its potential for sport and cultural tourism, as well as its reputation as a business destination.

Marriott Hotels director of sales Talal Khalife said: “Business travel is important, but we cannot depend on it as a sole source of business.”

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Hilton’s Abouda said publicising new attractions would make a big difference to the country, while Kempinski Residences and Suites general manager Emel Atikkan explored the possibility that market saturation rested on the development of future events.

“It all depends on the 2022 World Cup bid, and development of MICE and leisure segments,” she said.

However, International Built Asset consultancy company EC Harris’ head of client solutions and partner Simon Light warned against putting too much value on upcoming sporting events.

“The potential of the World Cup is significant, but it is only for a very short period of time,” he explained.

There is clearly much potential to be explored in Qatar, as plans are made to enhance its reputation as a tourist destination. But, like the optimistic announcements of QTA, only time will tell if Qatar’s best-laid plans will come to fruition.