Alka Patel from Fairmont Dubai and Fairmont Bab Al Bahr. Alka Patel from Fairmont Dubai and Fairmont Bab Al Bahr.

Alka Patel from Fairmont Dubai and Fairmont Bab Al Bahr scooped the coveted Marketing and PR Person of the Year award at the Hotelier Middle East Awards on Thursday.

In the last year coming out of a recession, Alka Patel garnered more publicity for Fairmont Dubai & Fairmont Bab Al Bahr than ever before.

Her nomination was overflowing with testimonials from journalists, PR agencies, and her Fairmont colleagues here and at the head office in Canada. Simply put, she is one of a kind – a consummate PR professional who singlehandedly promotes her two hotels on a regional and global stage.

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A delighted Patel said: “It feels amazing to get this award and for the development of Fairmont. This is a really big thing in terms of the Fairmont’s development. It is great to have this accolade. "

The Highly Commended nominees for Marketing and PR Person of the Year Award were Katie Harvey Movenpick Hotel Jumeirah Beach and Derryn French The Westin and Le Meridien Mina Seyahi.