Sounding off

Industry experts reveal the secrets behind a good sound system

It is music, rather than money, which makes the world go around, if club owners, DJs, and sound system manufacturers are to be believed. And why not? In the money-making industry of clubs and bars, there is no doubt that a venue renowned for its live acts and slick DJ set will attract a big crowd and ensure a venue’s place in the clubbing hall of fame.

It is no surprise, then, that the magic behind the music is a hot topic for discussion; even above musical preferences, light shows and crowd control, industry experts are all talking about sound systems.

Sound systems are arguably the most important consideration for a nightclub, says Sanctuary production manager and lighting designer Ryan Marginson.

“If you run a club, sound is the most important feature of the club – there must be clarity so that the DJ can project his music to your customers, and the speakers need to be able to project properly,” he states.

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This is supported by Boudoir club director Simon Robinson, who adds: “To be the best you must have the best — details really are the key to good night clubs and sound is a very important factor for our guests who love to dance.”

The reputation of clubs is such an important factor, insists Marginson, that club owners must be prepared to invest money in the right equipment if they want to make an impact.

“A lot of clubs look at sound as the most important thing and leave lighting and décor till last. But often in Dubai people do things the other way round. When it comes to nightclubs, the sound system budget shouldn’t be an issue because your reputation is on the line. A restaurant is only as good as its chef and a club is only as good as its sound system,” he says.

And more than just making an impact, a bad sound system can actually put people off a nightclub or bar, agrees GSL Professional marketing and PR manager Glen Kershaw.

“There’s nothing worse than sitting in a bar and hearing distortion while you’re trying to have a conversation. It’s nice to have a chat with friends and family and not really notice the music but you know it’s there. Your ears will pick up distortion in a second,” he says.