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Three things hotels could learn from airlines

Posted by: C. Heinemann
21 Oct 2012
I totally agree to the points and this subject is part of european hotel management schools and universities since years. However there are some points to consider which differentiates both sectors in the same industry 1) All flights ( 99%) are pre-paid and No Show policiyes with airlines are strict. The hotel Industry is a bit weaker in this resepect. Surely driven to maintain customer relation and to honor corporate contracts 2) Flight passengers need to fly at a certain time to a certain destination ( Business). If they don't book it in advance and secure their booking 100% on this particular flight, they might miss a business oportunity. so booking patterns are a bit different 3) Last but not least it is a bit vise/ versa. While hotels offer you to upgrade your room category on arrival ( depending on availibility), Airlines are not flexible enough. Just recently I noticed an empty business class while boarding and I asked for an upgrade while on the plane. They told me that this facility has been skipped some years ago. Why? it is what we parctise in hotels since years: showcase your higher category and you might win a return customer for this. just some thoughts best regards Christoph Heinemann Raffles Hotels and Resorts
Posted by: michele
21 Oct 2012
Very nice and very explanatory to the public. Some private Hospital use this concept but in a slight different way too. Hotels differs to Airline industries in retain their costumers to upsell thier own facilies (bars, outlets, mini bars, spas ect...) Airlines istead has to fill the airplane in quicker time before the plane take off. I do agree that algoritthm should be used more often in Hotel industries and in better way.




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