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Giga-projects is one of six different streams created by Saudi's Public Investment Fund (PIF) around which it has structured its investment plan
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7 Jan 2019
Interesting read Derek, thanks for posting. I think you hit the nail on the head when you referred to enhancing the guest experience. Too often we come across technology for technology sake and these entities (not always hotels, but sometimes hotels) are simply following a trend or an expectation of advancement, without really understanding what is going to appeal to their target market. 'Relevance' is the key here and if robotic room service in hotels is a relevant to robotic drinks service at a tech conference, then it is appropriate and on brand and will lead to increased guest engagement...