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10 May 2010
Having conducted a number of Mystery Shopping assignments within the Spa and Beauty Industry our findings reveal that there is very little retailing of products and upselling of treatments to customers who are visiting Spa's. This area, if managed correctly can boost income and profits significantly. Only through training can staff learn how to effectively retail to customer. Customers want to spend and want to be loyal, its about training staff to be able to understand the psychology of selling to their customers. Subtle but effective selling and customer service can really boost profits regardless whether its a low, mid or high-end market spa. It is no longer enough to provide good treatments, with the amount of deals available they don't have to stay loyal. For customers to return businesses need to be on top form or they can be prepared to lose customers to competitors