Hotelier Middle East - HotelierMiddleEast.com
Posted by: Natasha J Gordon The Trusted Beauty Guide
10 May 2010
Having conducted a number of Mystery Shopping assignments within the Spa and Beauty Industry our findings reveal that there is very little retailing of products and upselling of treatments to customers who are visiting Spa's. This area, if managed correctly can boost income and profits significantly. Only through training can staff learn how to effectively retail to customer. Customers want to spend and want to be loyal, its about training staff to be able to understand the psychology of selling to their customers. Subtle but effective selling and customer service can really boost profits regardless whether its a low, mid or high-end market spa. It is no longer enough to provide good treatments, with the amount of deals available they don't have to stay loyal. For customers to return businesses need to be on top form or they can be prepared to lose customers to competitors




EDITOR'S CHOICE »
Oman tourism arrivals to increase 5% annually to 2023, according to ATM report
TRAVEL Oman tourism arrivals to increase 5% annually to 2023, according to ATM report

Arrivals to Oman to increase at a CAGR of 5%, fuelled by visitors from India who accounted for 21% of total arrivals in 2018

COMMENT: Saudi Arabia's giga-projects are catalysts of change
Business COMMENT: Saudi Arabia's giga-projects are catalysts of change

Giga-projects is one of six different streams created by Saudi's Public Investment Fund (PIF) around which it has structured its investment plan

Interview: Expedia's Cyril Ranque
Business Interview: Expedia's Cyril Ranque

Providing value across hotel market segments through Expedia's Lodging Partner Services

Hotelier Directory »
Search our database of more than 2,700 industry companies

Browse the directory »

ALSO IN HotelierMiddleEast.com »

Front Of House

The St. Regis Abu Dhabi to host Balinese energy healer in April

The Remede Spa will offer private healing sessions and a group healing class hosted by Guru Made Sumantra

Read more
Back Of House

Sheraton Grand Hotel to go dark for one hour as part of Earth Hour

Sheraton Grand Hotel, Dubai will go dark for one hour on March 30, as part of the Earth Hour 2019 initiative

Read more
Food & Beverage

Abu Dhabi: Dining and entertainment destination on target to open in Q4, 2020

Located next to five-star hotels, the development includes seven key districts spanning more than 2.4km of waterfront walkways

Read more
People

Marriott’s Aloft Hotels hires general manager

Marriott Internationals’ Aloft Kuala Lumpur Sentral has employed Rubel Miah as its general manager.

Read more
Business

700 guests rescued after high-rise hotel in Saudi catches fire

A high rise hotel close to Makkah in Saudi Arabia caught fire, officials from the Kingdom’s fire services have announced.

Read more
LEISURE

Jumeirah at Saadiyat Island Resort to host eco-friendly swimming competition

To raise awareness about disposable plastic pollution, Abu Dhabi’s Jumeirah at Saadiyat Island Resort will be hosting a swimming competition — Swim for clean seas.

Read more