Hotelier Middle East - HotelierMiddleEast.com
Posted by: Roxane Nassar
24 Nov 2009
Dear Gemma, I have met you few years ago at the ATM Dubai and unfortunately, we never had the chance to finish our conversation. I grab this opportunity to share with you my Thoughts & Insights on this crucial Subject: 1. Gemma, it is becoming at least - the trend in Lebanon to enter into Price Wars in order to survive in the Market. And, we are fighting literally all Components/Bodies of the Industry. 1. Hotels: As they are selling - sometimes - the walk-in passengers lower than Agencies & Corporate. Besides the Hotel Online fares, which are continuously changing on the second every second according to Occupancy. 2. Airlines: Some Carriers in Lebanon are selling "under the table" Fares, offering Consolidators Additional Discounts (and here allow me to state that Consolidators in Lebanon carry & act differently, than in any other Country in the World). Consolidators are acting in Lebanon as a Sub-Carrier - selling to agents (IATA & NON IATA) 3. Agencies that are selling Individuals at Corporate Deals (which is absolutely illegal). 4. To top things off, we have a New Trend in Lebanon that is being followed by most of Customers, be it Individuals OR CORPORATE ? which is NOT paying on time, i.e. settling invoices after Months & Months despite a Payment Term Agreement. We agree with at least with Corporate on certain Payment Terms; and than we face the hassle of getting paid ? I may add NOT on Time But at least before 06 months. And here you face another Competition from the blockbuster Agencies (the ones that have Millions and CAN endure a Long Term payment schedule. In light of all the above, I admit that we, Intertravel, are using a Different Approach and Policy ? which is avoiding Price War and abiding by Specific Payment Terms. Consequently, we are losing Customers. I would appreciate receiving your feedback. Kind regards Roxane




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