Starwood Hotels & Resorts Worldwide has announced plans to open 50 hotels in Europe, the Middle East and Africa (EMEA) over the next three to five years.
The company will unveil 12 of these hotels in the region this year, and plans to open a total of 70-80 hotels globally in 2011.
"Starwood's luxury and design-led brands are driving our growth in all geographic regions as we continue to offer travelers more luxury and more memorable experiences, in more destinations," said Simon Turner, president of global development for Starwood. "We are targeting new-build and conversion opportunities across all nine of our world-class brands, with particular interest in Europe's fastest growing markets throughout East Central Europe."
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Key upcoming openings in the region include five new St. Regis hotels in Italy, Mauritius, UAE and Qatar; the debut of W Hotels in three major European cultural and financial centers: London, Paris and St. Petersburg; and the launch of Le Méridien in Turkey.
Starwood is also making a significant investment to improve the portfolio of two of its largest brands in the region — Sheraton and Le Méridien.
Sheraton recently invested US $1 billion in new hotels and nearly $300 million to renovate existing properties in EMEA. Likewise, Le Méridien expects to complete its investment of $30 million to renovate 40% of its portfolio in this geographic region by 2014.
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