Novotel’s traditional certification organisation is changing its name, and the brand is reaffirming its goal of obtaining environmental certification for all of the 400 plus hotels in its network by the end of 2012.
EarthCheck, which was previously known as Green Globe until 2009, is the first worldwide certification program developed especially for the tourist industry.
At present, 78 hotels in 18 countries have already been certified, and an additional 104 hotels have embarked on the project.
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“Since 2008, Novotel teams have been actively involved in the EarthCheck certification program so that we can meet our goal of certifying the entire network by 2012,” says Pierre Lagrange, Novotel global marketing director. “Novotel’s commitment to the principles of sustainable development is an integral part of the brand's promise of customer well-being.”
Certification is awarded only after a preliminary assessment of the hotel’s performance and the deployment of an appropriate management system covering eight areas: implementation of a sustainable development policy, water use, energy use, waste management, paper consumption, use of pesticides, use of cleaning and sanitation products, and commitments to the local community.
At least ten months are required for a hotel to receive certification, which is awarded by an independent outside auditor. This long-term performance process is audited and re-evaluated every two years.
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