As part of its global brand strategy, on June 16, Sofitel will launch its Ambassador programme for its 25,000 employees around the world.
On that day, all of the hotels in the network, as well as the Sofitel corporate offices, will be united by the launch of a programme designed to help each employee become an Ambassador of the brand.

Employees will be given their own personal passport, which will stay with them throughout their entire ‘professional journey’ with Sofitel.

"This was conceived as a long-term project with the goal of making each of our employees into an ambassador of the brand. It is Sofitel's way of supporting its staff, both personally and professionally," explained Magali Laurent, VP human resources Sofitel Worldwide.

The programme was created with three steps to attract talented employees, retain them with special training courses and offer them career advancement opportunities:

‘Be Yourself’ is a new selection approach has been developed for the recruiting process, based on personal characteristics and the relational skills that are the brand's values.
Certain lucky students at fifteen selected hotel schools around the world will enjoy between 12 and 18 months of guidance from Sofitel managers.

This management training School of Excellence programme is intended to be a career accelerator, offering special conditions and personal support from a manager acting as the student's patron to promote successful integration from an internship into a hired position at supervisor level minimum. This programme is also available for internal staff.

‘Be Ready’ is a module that encompasses required training courses on the three key Sofitel values:
• Spirit of openness: after an orientation program, each new employee will explore the brand's universe, its standards and the concepts of appearance and attitude.
• Passion for excellence: the keys of a luxury experience are covered in this course, and basic education on management practices is provided.
• Essence of "plaisir": this third component is entirely devoted to "tailored service," which means giving employees the freedom to anticipate, surprise the customer and even guess his or her expectations to make each stay into a unique, personalized experience.

At the end of the full module, a ceremony is held to officially welcome the new employees as certified ambassadors.

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