Winners of the Caterer Middle East Awards 2010 Winners of the Caterer Middle East Awards 2010

Horeca Trade, a leading foodservice company in the UAE’s F&B industry, has been named as platinum sponsor of the Caterer Awards Middle East 2011.

The company plans to announce a new partnership with a global foodservice supplier at the event, according to sales and marketing director Wael Jamil.

“It’s our pleasure to welcome Horeca Trade on board for this prestigious event. Over the years the company has proved its commitment to servicing the region’s F&B sector, and the partnership between Horeca Trade and the Caterer Middle East Awards 2011 reflects its firm footing in the industry,” said ITP group editor – hospitality Louise Oakley.

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The esteemed event will take place on Wednesday, September 7 at the Jumeirah Zabeel Saray on The Palm Jumeirah.

Jamil said: "This is an exciting time for our company and for the industry as we aim to take service levels to a new height and expand our product portfolio.The Caterer Awards 2011 will be an ideal platform for us to meet our existing and new customers, and announce our plans for the future."

Horeca Trade offers front- and back-of-house brands and products, including international brands such as S.Pellegrino and Acqua Panna, Lambweston, De Cecco, Sweet Street and Arla among many others.