The award for Outlet Manager of the Year 2011 went to Aloft Abu Dhabi’s Abdouh Sofiane at last night’s Hotelier Middle East Awards.

Having progressed from assistant bar manager to bar manager and taken ownership of the hotel’s Relax@12 outlet, Sofiane has established it on Abu Dhabi’s social map, the judges said.

“He has introduced a new menu, signature cocktails, sake matching and promotions, as well as ensuring all branding matches the bar’s logo, even changing the tissues and stirrers!”

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He was also recorgnised for having advocated informal team-building activities and as a result, is viewed as a true leader.

Upon receiving the award, a proud Sofiane told Hotelier about some of his future plans for the outlet: "Now the outlet has become very famous in Abu Dhabi we’re going to add to the clubbing and chillout areas, there is no Abu Dhabi club with a nice view I believe so we will try to offer that to the market," he said. 

Highly commended Alaa Eldin Abdelhady Abbas was also recognised in this category.

The award was sponsored by A. Ronai and Steelite and presented at last night’s ceremony at the Madinat Jumeirah Dubai.