A word with the Caterer Awards 2011 winners

NEW OUTLET OF THE YEAR 2011:
Tribes, Mall of the Emirates, Fashion Dome

Dubai-based restaurant Tribes, the new kid on the block that has already caused quite a stir on the region’s F&B scene, was named New Outlet of the Year 2011.

Judges acknowledged the daunting task for new outlets to enter the Middle East’s F&B scene, but Tribes’ imaginative concept, bravery in introducing a niche offering and its success so far won it the title.

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The outlet, situated in the Fashion Dome of Mall of the Emirates, was described as something to be celebrated in today’s highly-competitive mall-dining market.

“The opening in the Mall of the Emirates was very challenging, but we’ve opened something unique. We’re doing the unusual alongside the usual, which is why we are succeeding,” said Tribes general manager Majdi Romdhani, who collected the award.

“Our food is something unique. We treat our meat with love — that’s why all our customers are coming back to us,” he added.

Commenting on the win, Fuad Sharaf, asset director of Mall of the Emirates, said: “In such a highly competitive field, I’m delighted that Tribes has been recognised as the ‘Best New Outlet’ by no less than the industry experts themselves.

“Tribes is a welcome and excellent complement to our dining offer in the Fashion Dome and provides a quality and niche steak house offering for our shoppers. Congratulations to the entire team at Tribes.”

For full interviews with the Tribes team, see pages 10-14.

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