Aloft also partnered with Starwood to launch the Middle East's first Aloft-branded hotel, the Aloft Abu Dhabi
Aloft London Excel, owned by Abu Dhabi National Exhibitions Company (ADNEC), has opened.
The Starwood hotel is the first Aloft-branded property to open in the UK, situated in the heart of London’s Docklands next to the Excel International Exhibition and Convention Centre, also owned by ADNEC.
The hotel features 252 loft-like guest rooms, a buzzing bar scene, a grab-and-go food pantry and industrial design elements throughout.
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"The launch of Aloft London Excel is an exciting new development as both London and Excel prepare to host next year's Olympic Games,” said Sanjay Tanna, ADNEC's director of business development & investments.
“This new property enhances ADNEC's investment in Excel expanding our ties with the city, as well as building on our already strong partnership with Starwood.”
ADNEC and Starwood also partnered to launch the Middle East’s first Aloft, the Aloft Abu Dhabi at Abu Dhabi National Exhibition Centre.
"Aloft's emphasis on high design combined with its tech-savvy features and social atmosphere all at an affordable price point translates globally and is attracting a growing group of loyal travellers. Aloft's international expansion so early in the brand's life cycle is unprecedented,"commented Brian McGuinness, senior vice president, speciality select brands, Starwood.
A midscale brand, Aloft currently operates hotels in seven countries - the US, Canada, China, the UAE, India, Belgium and now the UK.
It is continuing its global expansion with further openings planned in China, India and the US, as well as brand introductions in Thailand, Turkey, Colombia and Costa Rica.
To find out more about the Aloft London Excel hotel features, click through to the next page…
Guest rooms feature the brand's signature nearly three-metres high ceilings, oversized windows and a platform bed as well as large walk-in showers with complimentary Bliss Spa products.
Designed with the digital generation in mind, Aloft London Excel has free wireless internet access throughout the hotel.
Each room is also equipped with a unique plug-and-play connectivity solution which connects most electronic devices to the 42'' flat-screen TV.
Guests will be able to de-stress and re-energise in the re:charge fitness centre and Splash pool, and grab a bite to eat at re:fuel by Aloft, a one-stop, 24-hour grab-and-go food and beverage area, offering sweet, savoury and healthy food, snacks and drinks.
For work meetings, training courses and presentations, the hotel's five Tactic meeting rooms are equipped with the latest generation of audio-visual hardware, providing the creative space for groups of up to 15 people.
Aloft London Excel is located at Excel's eastern entrance at the Royal Victoria Dock and has direct covered access to Prince Regent Station on the Docklands Light Railway.
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