CASE STUDY 1: 

Hotel Group: Accor
Loyalty Programme: A|Club
Challenge: Encouraging recruitment of new members.
Initiative: Recruitment drive with in-house guests.
Objective: To increase the number of new members to the programme on a monthly basis.
Target Audience: In-house guests.
Channels: Point of sale material and communication through the staff.
Results: In the Middle East, efforts reflect a 5% increase every month in recruitment, which is in line with the Accor global standards.

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