Sami Nasser. Sami Nasser.

 

10. Social media
“Social media creates opportunities never envisioned before. It influences how you are positioned on google, your reputation can be damaged or enhanced within a blink of an eye, social commerce is coming, and all this is going mobile. It is a revolution for the hotel industry, and it is just the beginning. Said that, as a company you have to wonder how to invest and how much. The ROI is still not clear, and there is a RISK on spending too much.”


Sami Nasser, SVP, Sofitel Middle East and Indian Ocean

Story continues below
Advertisement