10. Social media
“Social media creates opportunities never envisioned before. It influences how you are positioned on google, your reputation can be damaged or enhanced within a blink of an eye, social commerce is coming, and all this is going mobile. It is a revolution for the hotel industry, and it is just the beginning. Said that, as a company you have to wonder how to invest and how much. The ROI is still not clear, and there is a RISK on spending too much.”
Sami Nasser, SVP, Sofitel Middle East and Indian Ocean
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Jan 7, 2012 , Malaysia
It is evident that e-business for hotels every where in the world will improve so much. This new channel of business does provide convenience, efficiency,less hassle although it is not so service friendly despite we are in the service industry. Travellers nowdays would prefer conveniece and speed...
Jan 5, 2012 , United Arab Emirates
Due to online bookings, customer convenience and new promotion and marketing strategies by the hotels, the trends in the Middle East would improve which would benefit the progress of UAE and would also attract more tourists in the region.